Friday, September 26, 2008

Three

That's how many simultaneous layers of commentary NBC managed to stack on top of their live coverage of Yves Rossy's pioneering flight across the English channel with nothing but a strap-on jet-powered wing. It is also the longest pause in seconds I was able to detect from Matt Lauer and associates on the Today Show coverage.

Watching the video, I presume Layer 1 was the British film crew and engineering team. Layer 2 would be the National Geographic (NG) commentator, followed by our friends on the Today Show on Layer 3 (TS), who felt they could add more value to the conversation by drivelling, interrupting one another, and repeating what they (and the viewer) had just heard from Layer 2.

You can only enjoy watching this magnificent feat of flight if you focus your energy tuning everyone out. Here's a gem taken from 2:53 onwards.

TS: "...obviously they didn't put a camera on the, uh, device..."
NG: "...there's also a camera mounted on his wing..."
TS: "that's his helmet camera"
TS: "there's his helmet camera in the upper left hand corner"
NG: "...in the upper left of your screen. That is the view from the wing"
TS: "..oh it's from the wing"
TS: "the wing yea"
TS: "is it a view of his face or the horizon?"
TS: "i think it's the horizon"

If ever there was a moment to consider the wisdom of judicious silence...
http://video.msn.com/video.aspx?mkt=en-us&vid=8f17bf95-205b-45e5-b162-d39267a3a197&fg=rss&from=im_m_25-34

Wednesday, September 24, 2008

Why are you paying for ads?

There was a time when commercial television was free, entirely subsidised by advertising revenue. Generations of viewers were raised in the latter part of last century with a mutual understanding of the implicit TV contract: in exchange for free programming, you will accept interruptions for commercial advertising.

Then along came Cable, which introduced a fee for the privilege of clear reception and other premium services. Yet the ads did not relent. In fact, the ad-to-programming ratio steadily rose to record heights. Some measures estimate this today at an average of 74%. This means that for every 10 minutes of programming, you get 7.4 minutes of ads. Not to mention the 93% increase in cable rates since 1995.

So why is it that in return for a hefty charge, the TV viewer gets rewarded with more ads rather than fewer? The TV portion of my cable bill comes to $104.82 per month, or $1,257.84 per year. Is this not enough to cover programming costs?